How dirico enabled strategic & agile communication for Union Investment

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What were the problems and challenges Union Investment faced?

One of the largest financial services providers in Germany has revised its content strategy and now focuses on topics instead of channels. This required new processes and new tools. This case study shows how Profilwerkstatt and dirico provided strategic and technological support.

  • Multiple channels and silos
  • No thematic architecture
  • Technically outdated topic planning tool
  • Limited transparency and flexibility

With our content strategy and agile processes, we are transforming ourselves into a modern communication unit.

Thorsten Bartsch