An internal communications professional is a mythical creature with the power to juggle the daily demands of employee, corporate, and executive communications . . . along with a sprinkle of social media, a pinch of crisis management, and a dash of public relations (PR)—all the while making everyone happy. They deserve glitter, rainbows, and cupcakes for their extraordinary performances all day and all night, every day and every night (NB: I would like mine with extra icing).
Let’s start with the why, as Simon Sinek might say. Why should Internal Communications and HR try to work together in the first place? Well, for starters, Internal Communications wants to communicate with every employee, and HR has access to a great deal of their vital information. That’s a pretty significant link, but we think there’s still way more to it.
Employers don’t like to think disaster—and who can blame them—but a proactive plan is critical for dealing with calamities of all kinds. If employees are engaged and actively communicating via internal channels, crises can be addressed quickly (and calmly) with optimal success, and perhaps even avoided in the first place.
Launching an employee app is kind of like launching a business. It’s a lot of work, planning is critical, and both require a strong start in order to set the pace toward a finish line that never really comes. Why? Because your goals are constantly evolving with every new milestone you reach.
Staffbase is proud to introduce Spaces, a new standard feature in our employee app that lets companies delegate content management to different sites, locations, and departments. Spaces connects employees or groups of people with targeted information that is specific to their location, project, or use case, while simultaneously connecting them with company-wide content.