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Julianne Longman

Junior Editor Julianne Longman is a Senior at The University of Connecticut majoring in Marketing and minoring in Digital Arts. Her passions are filmmaking and writing. She is thrilled to be a part of building internal harmony for companies looking to make culture change and is enjoying her time as a Staffbase intern.

Recent Posts

2018 IABC World Conference: Staffbase Conducts Change at the Crossroads

Staffbase was proud to be the premium sponsor of the 2018 IABC World Conference in Montreal from June 3–6. The Conference provided the opportunity to meet with other business communication professionals and gather insights from experts in the field. It helped to foster conversations about current strategies for communicating clear company messages and creating connected communities at work.

 

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5 Internal Communications Strategies from the World Cup

The World Cup, the most popular sporting event in the world, takes place every four years. Over the course of an entire month, 32 teams representing 32 nations compete for the coveted championship, with more than 700 million people viewing the final match of the tournament. That’s 1/9 of the entire population of our planet, making it the most widely viewed sporting event in the world. It’s therefore not surprising that in 2014, companies spent $1.5 billion dollars on advertising during the World Cup. That’s around five times as much as companies spent on Super Bowl advertising that same year. But just as companies take advantage of the opportunity to communicate to the world through commercials, so too can organizations learn about communication from the players and teams themselves.

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