As a sponsor for the 5th Annual ALI Strategic Internal Comms Conference in Boston, Staffbase was fortunate enough to have the opportunity to discuss and learn from more than a hundred internal and strategic comms professionals. Featuring presentations from communications leaders at companies such as USA Today, Mohegan Sun, and Crayola, the Conference focused on strategy and shared best practices for building a culture of engagement and workplace motivation.
Staffbase was proud to be the premium sponsor of the 2018 IABC World Conference in Montreal from June 3–6. The Conference provided the opportunity to meet with other business communication professionals and gather insights from experts in the field. It helped to foster conversations about current strategies for communicating clear company messages and creating connected communities at work.
The World Cup, the most popular sporting event in the world, takes place every four years. Over the course of an entire month, 32 teams representing 32 nations compete for the coveted championship, with more than 700 million people viewing the final match of the tournament. That’s 1/9 of the entire population of our planet, making it the most widely viewed sporting event in the world. It’s therefore not surprising that in 2014, companies spent $1.5 billion dollars on advertising during the World Cup. That’s around five times as much as companies spent on Super Bowl advertising that same year. But just as companies take advantage of the opportunity to communicate to the world through commercials, so too can organizations learn about communication from the players and teams themselves.