"Some people don't like change, but you need to embrace change if the alternative is disaster." —Elon Musk, CEO, Tesla Inc.
“We can no longer do without the app. It’s become the main hub for all internal communications, far surpassing our intranet use.”
—Carsten Lucaßen, Head of Digital Communications Projects, Viessmann
If you treat an individual as he is, he will remain how he is. But if you treat him as if he were what he ought to be and could be, he will become what he ought to be and could be. —Johann Wolfgang von Goethe, possibly referring to the psychology behind team-building events
Ask any good German what first comes to mind when thinking about the city of Weimar and the answer is likely to be the name of the famed writer and statesman Goethe. But ask an employee of Staffbase and it’s just as likely they’ll tell you, “Bubble Soccer.”
Employee engagement apps—increasingly popular among organizations looking for mobile-first ways to stimulate workplace commitment—often fail to live up to their full potential. Much like a Snap, any engagement they do manage to create tends to be ephemeral. But it doesn’t have to be that way. Here's why.
An employee app can be a great solution for an entire host of issues: from taking your intranet mobile to creating engagement to reaching your non-desk workforce with news and information. But such initiatives are bound to fail or be less than effective unless they first take employee needs into consideration. It goes without saying that for your employee app to be a success, people first have to use it. And while the goal of an app is to create engagement, the irony is that, at least at first, it’s possible that only your most engaged employees will actually download it. To help avoid this outcome, we’ve examined some of the strategies used by our customers when launching an employee app, and we’ve found that the most successful efforts share one thing in common: they’re all F.U.N.
In June of 2017, Siemens, the largest industrial manufacturing company in Europe, won the German Prize for Online Communication in the Best Internal Online Communication category. The internal comms award—one of the country’s most prestigious—was given for the SiemensWorld project, which aims to digitally connect and engage the company’s more than 350,000 employees in 109 countries.