As an internal communicator, you know better than most that effective communication is crucial to the success and happiness of every type of relationship, especially those in the workplace. And it's likely you’ve also seen that the quality of a business's internal communication often speaks volumes about the business itself. And yet, according to the 2018 State of the Sector on Internal Communication, "just 43% of North American internal communicators are tasked solely with internal communication, compared to 57% globally." The problem is, companies often view employee communication as an expense rather than a revenue driver, an approach that can and ultimately will have dire consequences on all sorts of employee-related factors, including retention and engagement, not to mention your bottom line.
The employee experience movement has grown at an annual global rate of close to 100 percent. That’s the conclusion of Staffbase following a study of the trend over a period of twelve months, from May 2017 to May 2018.
The goal of investing in any communications and engagement technology is obviously to communicate better and increase engagement. But organizations should understand that any platform, no matter how advanced, will only be as meaningful as the content it contains. That’s why the one quality all successful best practices in Internal Comms have in common is that they put real purpose at the heart of every message they share.
It may sound counterintuitive that the maker of a communications app for international companies with remote workforces would be promoting the benefits of face-to-face interaction. But here at Staffbase, we know as well as anyone that there’s no substitute for getting in front of your colleagues, meeting new people, and expanding your network. That’s why we've invited a diverse group of employee communicators made up of customers, partners, and interested prospects from around the globe to come to Berlin on April 26-27, 2018 for our second annual Staffbase Summit.
As workforces become more dispersed and mobile, effective communication can be a real challenge. Here are eight reasons why meeting that challenge is more important than ever, as well as some excellent ideas for an initiating effective internal communications plan.
At the start of 2017, we talked about how internal communications is a field that requires constant rethinking. With that thought in mind, we've gone back to the drawing board and come up with 18 new ideas for making improvements in this crucial area. 18 is no small number, so, in the interest of speeding things up (see point #11), let's get down to business.