Each new year sees the publication of countless lists and blogs featuring instructions and magic formulas which business communicators are implored to adopt lest they lose the ear of their internal audience. But commonsense advice doesn’t change with the calendar. When it comes to internal communication in today’s workplace, what was important last year remains so today and will continue to be imperative into the foreseeable future. That’s why some of the information you’ll find in this piece might look familiar from last year’s popular blogpost on the subject. The goal of IC remains as always: the effective and timely dissemination of crucial information to the most relevant audience within an organization. What's changing is the number of tools on the market for achieving this goal.
At the start of 2017, we talked about how internal communications is a field that requires constant rethinking. With that thought in mind, we've gone back to the drawing board and come up with 18 new ideas for making improvements in this crucial area. 18 is no small number, so, in the interest of speeding things up (see point #11), let's get right down to business.
Since 2009, Staffbase’s new partner Contilla has been providing interactive content-marketing tools that optimize onboarding and training and enhance the employee experience. We’re pleased to announce that six premium plugins are now available for the Staffbase app, all of which are sure to increase the user rate and the amount of time your employees spend in their app. These plugins can be integrated in as little as two minutes—in-depth IT knowledge is not required!
The employee experience movement is growing at an annual global rate of nearly 100%. That’s the budding conclusion of Staffbase following the second of three planned calculations of the number of professionals adopting new leadership and organizational practices to create more positive workplace experiences for their employees.
One could argue that digitization in the workplace began with the invention of the telephone and has been evolving ever since. In defining the digital workplace, James Robertson, a global authority on intranets, says that it is made up of “a holistic set of platforms, tools, and environments for work, delivered in a usable, coherent, and productive way.” The intranet itself is just one element of this environment, and its role has been constantly evolving. During its early years, the intranet was seen as a single platform tasked with doing everything. Today, many organizations are taking a broader view in which the intranet is a mobile entryway to specific platforms within the digital workplace. But before crossing this new threshold, businesses must first put a digital workplace strategy at the top of their agendas.
"Some people don't like change, but you need to embrace change if the alternative is disaster." —Elon Musk, CEO, Tesla Inc.