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6 Reasons Why BYOD (Bring Your Own Device) Makes Sense for Today’s Top Companies

To BYOD or not to BYOD—that is the question that dominates internal communication departments around the world and sparks fires of discussion all over the Internet. If you’re one of those people who’ve lost sleep pondering this very topic, then this is the blog for you.


BYOD is defined by Google as the practice of allowing employees of an organization to use their own personal devices for work purposes. This includes mobile phones, laptops, and tablets. Given the sharp increase in the number of companies taking advantage of all that BYOD offers, several similar initialisms have developed, such as BYOT (Bring Your Own Technology), CYOD (Choose Your Own Device), and BYOA (Bring Your Own Application). The variety of terms alone mirrors the level of importance to which these practices have ascended.


Mobile communication has been a best practice in our private lives for some time now, and the trend is flooding the corporate environment. More and more companies are establishing mobile-first internal communication channels and are asking themselves which devices serve them best.


More than 50% of companies have already aligned themselves with this workplace development by allowing their employees to bring their own device, and an additional 15% plan to do so within the next twelve months.

BYOD

For companies with high numbers of non-desk workers, the discussion around BYOD is especially important. Allowing a remote workforce to use their personal mobile devices provides a means for enabling companies to bridge the sometimes wide communication gap between desk-bound employees and their non-desk counterparts. But is it really a good idea to allow private devices at work? Aren’t they a distraction?


The numbers say no. In fact, the story they tell points to the astounding success of private smartphones in the corporate environment.

 

  1. 55% of high-performing, customer-oriented workforces already allow BYOD.
    The fact that more than half of today’s top companies authorize personal device use at work should come as no surprise. According to Microsoft, 67% of workers use their mobile devices in the workplace. Smart companies have taken the initiative by successfully establishing BYOD practices, a decision that makes sense when considering that whether or not they’re authorized to do so, a majority of your workers are already using their personal devices on the job.

  2. According to a Forbes study, 49% of employees say that they’re more productive when using their own device.
    People tend to avoid communication if forced to do so on a device they don’t feel comfortable using. We’re no longer working on computers alone, but with tablets, smartphones, laptops, notepads, ultrabooks, smartwatches, and paper. People on average have five email addresses, three phones, two laptops, and four phone numbers, making it harder and harder to cut through the static. To ensure that important information gets to your employees on the right channels, it’s best to let them work with the one device they know best: their own personal smartphone.

    82% of workers believe that smartphones play a central role in employee productivity. And collecting otherwise scattered information on a single device results in US workers saving an average of eighty-one minutes per week at work.

    In addition, implementing BYOD means less time for training: employees are already familiar with their own devices and typically have the most up-to-date technology. This also results in a reduction in the time needed to complete tasks, which in turn increases productivity.

  3. 78% of employees believe that using a single mobile device helps them to balance their personal and professional lives.
    As mentioned above, having all of your data on one smartphone has several advantages for your employees. Not only is information accessible at all times, but it’s easier to work with.

    The bottom line is that BYOD can be easily integrated into the lives of your employees. This enables greater work–life balance and leads directly to higher productivity. Just consider the hours your employees spend commuting: work emails received during this time are all the more likely to be answered immediately.

    This of course means that employees face a certain trade-off with BYOD: they get better and more information to help them do their jobs, and it’s available via the most familiar channel, but their private lives will sometimes be invaded by work. This is a compromise which many workers will gladly accept, especially if clear guidelines have been established that aim to minimize discontent. Read on for more information on BYOD policies.

  4. Flexibility is one of the key factors for employee happiness.
    BYOD is part of workplace flexibility, which millennials in particular value as being one of the key factors leading to job satisfaction. Workplace flexibility in general increases loyalty, high morale, and employee engagement. Personnel who are allowed to decide on the tools they use and choose where they use them have a greater work–life balance and are, as a result, not only more productive but also less likely to take sick days or leave the company.

  5. Finally connect your non-desk workers.
    Richard Absalom, an IT consultant at Ovum, says: “Trying to stand in the path of consumerized mobility is likely to be a damaging and futile exercise.” Private devices are so established in the daily lives of your employees that they’re going to be used for work no matter what.

    As for non-desk or remote workers, they have limited options for getting connected. They aren’t provided with desks or phones, and they often feel left out of the information loop. By facilitating BYOD, you’ll be able to reach all of your employees, no matter where they are, on a device that’s very likely already in their pocket.

  6. Save money, more than $1,700 per employee to be precise.
    Have you ever tried to calculate just how much money it would cost to provide all of your employees with corporate, mobile devices?

    The average smartphone user spends $965 on their device. This cost can now be shifted from the company to the employee. When you tack on an additional $734 average per user for corporate data plans, not to mention regular updates, support, and insurance, this adds up to huge savings.

BYOD policy

Setting Up a BYOD Policy

Once your employees are allowed to bring their own devices to work there are certain questions that need to be answered. Below are five topics that every BYOD policy should cover.

 

Acceptable use: How is personal use handled? Should any websites be blocked? Should the camera and video function be disabled? Are there areas in which the WiFi has to be deactivated? Do you need to determine a list of forbidden apps? Should there be a specific policy for texting? These are the kinds of questions that need to be clearly addressed.

 

Security: Measures must be taken in order to avoid unnecessary security risks. Ask your IT department and set guidelines for password protections, user session times, and rules for downloading attachments or pictures. Also consider limiting access to company data and carefully consider the content you make available.

 

Reimbursement: One of the questions your employees will immediately ask is whether the company will subsidize the cost of devices and data plans. Be sure to set up a clear expense policy to avoid confusion, misinterpretations, or employees who feel unequally treated.

 

Risks and liabilities: Make it clear from the start that employees are expected to use their devices ethically, and that disciplinary actions can be taken for noncompliance with company policies.

 

Devices and support: BYOD covers a large array of devices, so it might be helpful to determine exactly which ones are allowed. Who in the IT department will be responsible for support? There must be at least one contact person and the exact level of support should be defined.

 

In general, our customers have experienced few if any problems with BYOD. While it’s advisable to discuss your plans with your workers council, the trend is often eagerly anticipated by employees. After all, 84% of smartphone owners say that they couldn’t go a single day without their mobile device.

 

 

Should you like to learn more about the employee experience, mobile internal communication, and the digital workplace, feel free to contact us or leave a comment below.

 

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Written by Sina Kaye Lockley

Sina is a communication specialist at Staffbase. She wants to help companies engage their employees and find ways to make work more fun. She writes about internal communication, mobile employee engagement and how to use an app in today's evolving workforce. She religiously reads one book a week and sleeps with pen and paper next to her head.