A recent study by eMarketer found that adults in the US spend "12 hours and 7 minutes a day" digesting media content. Communication professionals face extreme competition getting their messages across in today's media-rich culture, and captivating the attention of an audience is even more difficult. Innovation is essential for internal communications to engage employees and make an impact in the workplace. For inspiration, check out some of the top webinars from our new Impact Series for internal communication.
Engaging employees is a struggle for many organizations. Spicing up your internal communications with humor can grab the attention of your audience, ensuring that they are listening and learning.
- Humor helps to ensure that your employees are retaining the information you're communicating.
- Encouraging humor in the workplace can influence positive changes in company culture.
- Humor creates instant connections between colleagues.
The solution to driving change might be as simple as identifying the internal influencers in your workforce. Unlike traditional champions or brand ambassadors, influencers aren't self-appointed, but are peer-selected.
- Internal influencers are the workers with the strongest voice who can rally employees to start movements and invoke change.
- With the communication capabilities of digital technology, internal influencers are able to make a HUGE impact.
- Putting a plan in place to identify and mobilize internal influencers at your organization will produce measurable results.
In today's workplace where the fast pace and the constant presence of technology can be a distraction for many workers, employers can better lead their teams by practicing mindfulness.
- Leaders who learn to focus their attention on employees’ ideas and thoughts during conversations will have more mindful communication.
- Listening and understanding how you are perceived as a leader allows you to better connect with colleagues.
- Direct your conversations by remembering the intent of your communication to initiate quality workplace relationships.
We recently launched the Impact Series, joining forces with world-class communication speakers and influencers such as Jim Shaffer and Jason Lauritsen, to focus on topics that matter to communication professionals in support of their daily work.
Quality communication is simply make or break for business, and the role of an internal communication professional is absolutely critical for success. The more we can do to support them, the better things will be all around.
—Carla Kath, Staffbase Marketing Director, internal communicator, and host of the Impact Webinar Series
For more advice on how to make a difference and make a measurable impact at work, sign up for our Impact Series and never miss another hot topic!
For further reading about how you can be more effective with your internal comms efforts, we invite you to check out the following blog pieces: