Engaging your employees is no easy task. According to Gallup, 51% of US workers aren’t engaged with their jobs. Which is why launching your own employee app is so important. Your app has the potential to reach every single one of your employees no matter where they are in the world, and it has the potential to open the door to your digital workplace. But which use cases are the most engaging for your employees and guarantee your app’s success?
We’ve collected six of our most engaging use cases and added some real-life examples from companies that are using them successfully.
If you’d like to learn exactly how to implement each use case, simply click the title to connect to our use case guide!
Finding out exactly what motivates your employees is the primary reason for engagement surveys. Gauging the key drivers of engagement within your organization will allow you to assess what’s really going on with your employees and reveal how they truly feel about their daily work.
Surveys are crucial. They provide employees with the opportunity to give open, honest, and often anonymous feedback; they create opportunities for establishing two-way communication; and they give employees a direct line to leadership. Being actively involved in decision-making provides employees with a vital stake in their company and proves that their opinions are valued, one of the key drivers of engagement. This active partnership between employees and their employer goes a long way toward decreasing turnover rates, especially among younger employees.
Knowing that they have a real opportunity to have their opinions heard is extremely valuable to your workforce and is certain to keep them coming back to your employee app.
Learn how HOMAG has elevated its internal communications with an employee app for news, surveys, and feedback.
Whether you’re using WhatsApp, Facebook Messenger, or the default SMS app on your iPhone, you’re likely well aware that chat is the best way to communicate on your mobile device. Nothing is more engaging than a direct conversation with your friends and family, and the same goes for your colleagues. Human connections make work more fun and fruitful.
Supporting peer-to-peer conversations in the workplace leads to high levels of trust among coworkers who may feel more secure when taking risks, sharing ideas, and solving problems. When conflicts do arise, they’re handled maturely and efficiently. Workers with high emotional intelligence who are given inventive communications channels are better equipped to work in teams and deal with change.
People have an innate desire to communicate with one another. Apps like WhatsApp are just the latest way to satisfy this need. What we used to call "the grapevine" now happens digitally, so a chat messenger in your employee app is sure to be a popular feature.
Case Study: At Hilton, chat is just one of many functions used to support the hotel’s unique company culture and positively influence the employee experience—but it’s one that definitely drives the success of their app for internal communications.
Everybody loves events. Whether it’s the next Comic-Con, the Frankfurt Book Fair, or your best friend’s birthday party, planning and attending a gathering gets people excited. The prospect of coming together to communicate is a big part of what makes us such social creatures, and it goes back to the days when we used to sit around the campfire.
The same goes for work events, whether its your next team workshop, the biggest sales conference of the year, or your annual security training: events break you out of your daily routine, boost inspiration, and increase motivation.
A great way to drive engagement with your employee app is to use the platform to organize events, share key scheduling details, and offer event registration. And a big event is also the perfect way to kick off the launch of your app! Employees can view the agenda, sign up for workshops, participate in live polls, and give instant feedback. Just don’t forget the free food and drinks!
Case Study: Our partner and customer T-Systems launched their app by using the new tool to organize one one of their biggest events of the year. Learn from the best!
4. Idea Hub:
Similar to surveys, an idea hub proves to your employees that their opinions are valued. This might sound simple, but that doesn’t diminish its importance. Millennials and Gen Z are especially prone to changing their jobs more often than their older predecessors. In fact, 60% of millennials say they are open to a different job opportunity and workers from ages 25–34 years consistently show the shortest tenure with a high of 3.2 years in 2012 and a low of 2.6 in 2000. Providing younger workers with the constant feedback they crave from social media channels and giving them the opportunity to voice their opinions and ideas are two great ways to encourage them to stick around for the long haul.
The psychology behind an idea hub is similar to why leaving comments on Facebook is so popular. Comments are a powerful emotional driver that taps into our brain’s pleasure centers. When we leave a comment in a public space, we’re hoping for feedback, and we take pride in having shared our opinions with a large group of our peers.
An idea hub works pretty much the same way. You can gather feedback on your company’s initiatives through comments and likes, and involve all of your employees in brainstorming and evaluating innovative new ideas. As a result, you’ll guarantee the development of a culture that values transparency and encourages feedback—all the while driving the adoption rate for your employee app.
Case Study: Not only has the REINERT Logistics app replaced their paper communication, but the idea hub in their employee app has given them a way to help drive their company forward.
Giving your employees recognition isn’t just a nice thing to do. Employee recognition reinforces and rewards the outstanding outcomes that people create for your business. Effective recognition rewards the actions and behaviors you most want to see repeated, bolstering an employee’s understanding of how you expect him or her to contribute in the workplace.
It’s no secret that people like to feel valued and special about who they are and what they do. That’s true for all of us. As your employee app increasingly becomes a familiar place for employees to give and receive praise, they’ll begin to connect that positive experience with your app and come back again and again.
Case Study: Brink’s launched their app in order to improve employee recognition, especially for their many remote employees. Posting achievements, celebrating anniversaries, and sharing team stories has been a great success when it comes to making their widespread staff feel good about themselves and one another, even if they’ve never met.
Effective communication has always been a two-way street. And with the norms of our personal lives slowly crossing over into the corporate world, communication at work is no longer only top-down, but can now travel back and forth and every which way in between.
A feature like “Ask Your Organization” motivates your employees to help one another, with the added benefit of decreasing email clutter in your HR department’s inbox. You can empower your employees to empower themselves: they can ask their colleagues questions, solve problems collaboratively, and get positive vibes from being finally able to achieve things quickly and effectively without getting management involved.
As Marshall Goldsmith wrote in a recent Forbes article on the topic, “Your role [as a leader] is to encourage and support the decision-making environment, and to give employees the tools and knowledge they need to make and act upon their own decisions. By doing this, you help your employees reach an empowered state.”
“Ask Your Organization” is a huge first step on the path to empowered employees, and the feeling of accomplishment connected to problem-solving on their own will make this a resource that’s sure to engage.
Case Study: The public utilities provider Stadtwerke Konstanz and the German distributor of automobile parts A.T.U. both use a channel in their app to let their employees connect with questions and answers and share valuable insights and advice.
We’re sure that these six use cases will drive the adoption rate of your employee app while simultaneously improving your employee engagement. It’s like killing two birds with one stone, not that we want you to kill any birds, or throw stones for that matter. But you get the point, right?
If you’re interested in further details and want to know how to best integrate these along with many other use cases, please feel free to contact us!
For more information about internal communication in the digital workplace check out the following articles in our blog: