On the 26th and 27th of April, Staffbase invited communication professionals from all over the world to the Staffbase Summit 2018 for a chance to share best practices, address the challenges of bringing desk and non-desk employees together, and discuss the different ways that companies create a sense of community and belonging at work.
The goal of investing in any communications and engagement technology is obviously to communicate better and increase engagement. But organizations should understand that any platform, no matter how advanced, will only be as meaningful as the content it contains. That’s why the one quality all successful best practices in Internal Comms have in common is that they put real purpose at the heart of every message they share.
At the start of 2017, we talked about how internal communications is a field that requires constant rethinking. With that thought in mind, we've gone back to the drawing board and come up with 18 new ideas for making improvements in this crucial area. 18 is no small number, so, in the interest of speeding things up (see point #11), let's get down to business.
An employee app can be a great solution for an entire host of issues: from taking your intranet mobile to creating engagement to reaching your non-desk workforce with news and information. But such initiatives are bound to fail or be less than effective unless they first take employee needs into consideration. It goes without saying that for your employee app to be a success, people first have to use it. And while the goal of an app is to create engagement, the irony is that, at least at first, it’s possible that only your most engaged employees will actually download it. To help avoid this outcome, we’ve examined some of the strategies used by our customers when launching an employee app, and we’ve found that the most successful efforts share one thing in common: they’re all F.U.N.
Susann Wanitschke, intranet manager at T-Systems Multimedia Solutions, reports on the progress and the new applications of the T-Systems Employee App. After nearly two years of use, one thing is perfectly clear: the young company (whose average employee age is just 35) has found several innovative solutions and use cases for its app.
“The content you write for your employee app is key for your app's success.“ It’s the backbone to the whole system. What you post here is supposed to engage your employees and get them involved in corporate culture.