An employee app can be a great solution for an entire host of issues: from taking your intranet mobile to creating engagement to reaching your non-desk workforce with news and information. But such initiatives are bound to fail or be less than effective unless they first take employee needs into consideration. It goes without saying that for your employee app to be a success, people first have to use it. And while the goal of an app is to create engagement, the irony is that, at least at first, it’s possible that only your most engaged employees will actually download it. To help avoid this outcome, we’ve examined some of the strategies used by our customers when launching an employee app, and we’ve found that the most successful efforts share one thing in common: they’re all F.U.N.
The marketing slogan “Because We Love You” has made the Berliner Verkehrsbetriebe (BVG) rather famous over the last year. Improving customer satisfaction has been the primary concern of the #weilwirdichlieben (#becauseweloveyou) campaign, which has won several awards, including the German Prize for Online Communication.