"Some people don't like change, but you need to embrace change if the alternative is disaster." —Elon Musk, CEO, Tesla Inc.
“We can no longer do without the app. It’s become the main hub for all internal communications, far surpassing our intranet use.”
—Carsten Lucaßen, Head of Digital Communications Projects, Viessmann
Communication is often about change. As a consequence, internal communication is a field that requires constant rethinking.
In 2017, with Millennials moving into management positions and Generation Z entering the game, it's increasingly important to remain in control of the messages you send, keep brand promises, empower middle management, and enhance transparency.