While it has never been easy to reach and engage employees, the challenge is greater than ever as workplaces are evolving. Many organizations are spread out—across a region, country, or the globe. Most have employees doing a variety of jobs, from office work at a desk to non-desk work in industries like transportation, retail, and manufacturing. And almost every organization is multi-generational, with a mix of new hires in their early 20s and experienced hands in their 60s (or even 70s) who are delaying retirement.
At the start of 2017, we talked about how internal communications is a field that requires constant rethinking. With that thought in mind, we've gone back to the drawing board and come up with 18 new ideas for making improvements in this crucial area. 18 is no small number, so, in the interest of speeding things up (see point #11), let's get down to business.
"Some people don't like change, but you need to embrace change if the alternative is disaster." —Elon Musk, CEO, Tesla Inc.
“We can no longer do without the app. It’s become the main hub for all internal communications, far surpassing our intranet use.”
—Carsten Lucaßen, Head of Digital Communications Projects, Viessmann
In times of transformation, Internal Communications is the glue that holds companies together. It's therefore no wonder that IC is growing in both its relevance and in the number of people working in the field. In fact, a recent survey by Ragan Communications found that IC budgets are the ones most likely to be increasing. Considering these developments, what ideas should you be taking into account in order to make sure your organization is communicating as best it can?