Let’s start with the why, as Simon Sinek might say. Why should Internal Communications and HR try to work together in the first place? Well, for starters, Internal Communications wants to communicate with every employee, and HR has access to a great deal of their vital information. That’s a pretty significant link, but we think there’s still way more to it.
Employers don’t like to think disaster—and who can blame them—but a proactive plan is critical for dealing with calamities of all kinds. If employees are engaged and actively communicating via internal channels, crises can be addressed quickly (and calmly) with optimal success, and perhaps even avoided in the first place.
When ice storms hit Adams Land & Cattle in Nebraska, Liz Babcock, Director of Communication and Talent Development, and her team had no reason to panic.
Workforce demographics are changing. Each successive generation from Gen X onward has been more and more discerning about the ways their employers talk and listen to them. They have less time for office politics and they demand increased collaboration, transparency, and feedback. They're working differently, and they require tools that can set them up for success in this new environment, where internal communication plays a greater role than ever before in aligning people behind common goals.
Here are seven reasons why internal communications is a key business function and is more important than ever before.