"Some people don't like change, but you need to embrace change if the alternative is disaster." —Elon Musk, CEO, Tesla Inc.
Electricity, gas, drinking water, public transportation, ferries, and telecommunications: the public utilities provider Stadtwerke Konstanz is present everywhere in the southern German city on the shores of Lake Constance. Even the municipality's Wi-Fi comes from the company of approximately 850 employees. The professions within this corporate group are as varied as the departments themselves: bus drivers, IT specialists, media designers, and lifeguards are just some of the jobs. But one description shared among most of these employees is that they don't sit at desks. This creates a challenge for internal communication. How do you reach such a diverse workforce?
“We can no longer do without the app. It’s become the main hub for all internal communications, far surpassing our intranet use.”
—Carsten Lucaßen, Head of Digital Communications Projects, Viessmann
Employee engagement apps—increasingly popular among organizations looking for mobile-first ways to stimulate workplace commitment—often fail to live up to their full potential. Much like a Snap, any engagement they do manage to create tends to be ephemeral. But it doesn’t have to be that way. Here's why.
Digital Transformation has its greatest potential impact as it relates to the core business process of organizations, which is the creation of goods and services for consumers. In most companies this process involves employees who are not connected to a desk: production workers, retail personnel/frontliners, call-center agents, bus drivers, nurses, service staff, etc.