We are constantly communicating: 90% of today's Americans own a cell phone and 80% use a smartphone. This is true whether we're at home or at work. In particular, communication within businesses and between different branches has changed rapidly in recent years and has become increasingly important to a company's success. Clear communication is of course only possible when there is an effective flow of information and an ongoing exchange between departments and up and down a company's hierarchy. The inability to see the dangers of not acheiving this outcome looms like an iceberg threatening to sink everyone's corporate Titanic.