At the start of 2017, we talked about how internal communications is a field that requires constant rethinking. With that thought in mind, we've gone back to the drawing board and come up with 18 new ideas for making improvements in this crucial area. 18 is no small number, so, in the interest of speeding things up (see point #11), let's get right down to business.
One could argue that digitization in the workplace began with the invention of the telephone and has been evolving ever since. In defining the digital workplace, James Robertson, a global authority on intranets, says that it is made up of “a holistic set of platforms, tools, and environments for work, delivered in a usable, coherent, and productive way.” The intranet itself is just one element of this environment, and its role has been constantly evolving. During its early years, the intranet was seen as a single platform tasked with doing everything. Today, many organizations are taking a broader view in which the intranet is a mobile entryway to specific platforms within the digital workplace. But before crossing this new threshold, businesses must first put a digital workplace strategy at the top of their agendas.
With so many companies thinking about a mobile channel for their employee communication, a great deal of interest has arisen around how an employee app can fit with an organization’s intranet and digital workplace strategy. In fact, along with a few other issues, including how to onboard users; the state of security; and what to do with an employee app, the question of how an employee app can fit into an organization’s existing intranet and be integrated into its other channels for internal communication is one of the chief issues in communication departments around the world.
Employee engagement apps are increasingly popular among organizations looking for mobile-first ways to stimulate workplace commitment. But they often fail to live up to their fullest potential. Much like a Snap, there's a risk that any engagement they do manage to create will be ephemeral. But it doesn’t have to be that way. Here's why.
Digital Transformation has its greatest potential impact as it relates to the core business process of organizations, which is the creation of goods and services for consumers. In most companies this process involves employees who are not connected to a desk: production workers, retail personnel/frontliners, call-center agents, bus drivers, nurses, service staff, etc.
For years, web content management systems (or CMS for short) have been the basis for the Internet. They are meant to facilitate the creation, maintenance, and publication of digital content without needing to have great technical know-how or programming experience. During their many years of existence, CMS systems have been specialized further. One of the most important distinctions is between the CMS systems for websites and for intranets. We have previously discussed why it isn't recommended to use the same CMS for both the Internet and intranet.