It's been more than two years since TradeWinds Islands Resorts launched TW Way, their employee relationship platform with Staffbase. Since then, the largest full-service destination resort in Florida has seen a marked increase in employee happiness and engagement.
The employee experience movement has grown at an annual global rate of close to 100 percent. That’s the conclusion of Staffbase following a study of the trend over a period of twelve months, from May 2017 to May 2018.
An internal communications professional is a mythical creature with the power to juggle the daily demands of employee, corporate, and executive communications . . . along with a sprinkle of social media, a pinch of crisis management, and a dash of public relations (PR)—all the while making everyone happy. They deserve glitter, rainbows, and cupcakes for their extraordinary performances all day and all night, every day and every night (NB: I would like mine with extra icing).
Let’s start with the why, as Simon Sinek might say. Why should Internal Communications and HR try to work together in the first place? Well, for starters, Internal Communications wants to communicate with every employee, and HR has access to a great deal of their vital information. That’s a pretty significant link, but we think there’s still way more to it.
Engaging your employees is no easy task. According to Gallup, 51% of US workers aren’t engaged with their jobs. Which is why launching your own employee app is so important. Your app has the potential to reach every single one of your employees no matter where they are in the world, and it has the potential to open the door to your digital workplace. But which use cases are the most engaging for your employees and guarantee your app’s success?