“We can no longer do without the app. It’s become the main hub for all internal communications, far surpassing our intranet use.”
—Carsten Lucaßen, Head of Digital Communications Projects, Viessmann
The workplace is changing: In the industrial era, the focus was on laborers and what they were able to produce with their hands. In the information age, knowledge became the new product and had a prime influence on the economy. But now we are entering the cognitive era and another change is taking place. The lines between employees and technology are blurring, and instead of focusing solely on numbers, the employee experience (EX) is shifting into focus.
With the US unemployment rate down to 4.1 percent, the war for talent is on. Companies today need to create a different kind of work experience for their top brand ambassadors—their employees—and focusing on your employer brand in order to improve your customer brand is now recognized as a best practice in most B2C industries.