In order to be successful, internal communication channels need to to reach all employees at the right time and with the right message and content. But some channels are better suited to this task than others. We've examined eight common channels for employee communication and ranked them from worst to best. Which ones can help you make the difference?
There is only one way . . . to get anybody to do anything. And that is by making the other person want to do it. —Dale Carnegie
Internal communication is an instrument of strategy and helps leaders share their vision and values with employees. Successful communicators create a sense of trust and community with their people and engage them to move the business forward. The direct communication efforts of leaders and mangers have always been at the core of successful internal communication. While managers need the right skills to fill their role as an indispensable part of the internal communication chain, it is clear that not every manager is also a leader. New, highly effective leadership styles like transformational leadership depend on proactive individuals with charisma and vision. Digital internal communication channels like management blogs, video messages, live chats or employee apps combine many advantages like being fast, personal, authentic and interactive. This powerful channel is able to multiply the reach and influence of transformational leaders within every organization.
For the past 5 years, Deloitte's corporate consultants have been conducting a worldwide consumer survey on mobile communication. The 2015 edition of the Global Mobile Consumer Survey was fielded in 31 countries and includes 49,500 consumers. The survey conducted in Great Britain included 4,000 consumers between the ages of 18 and 75. The results are not only interesting from the customers point of view, but also give strong signals for the growing use of smartphones and employee apps within companies. The most important results are:
At a first glance, the mobilization of the intranet is a simple task. The few compelling examples on the market show that it is necessary to overcome some challenges. One of the most important is the decision as to which functions and information should be part of the mobile intranet.
Printed employee newsletters and corporate newspapers are still widely-used internal communication tools. Though they are criticized for their lack of immediacy, their greatest strength is exactly that: they're not constrained by the need to cover day-to-day operational news and information, but instead have the freedom to look behind the scenes and highlight the people running the business. So while the purpose of an employee newsletter is still 100% valid, their delivery via printed copies should be a thing of the past.
Here are our 6 top reasons why it makes sense to switch to a digital newsletter: