Strategic communication professionals know that if you have a limited or unlimited budget, a small team or a large department, it's always smart to get as much mileage as possible out of the employee communication tools, channels, content, and resources at your disposal. We joined with International Vice Chair of the International Association of Business Communicators and Founder of Dewpoint Communications, Victoria Dew, SCMP to learn about some of her magical and most-requested insights to make an internal communication impact in the workplace.
Staffbase was thrilled to continue its relationship with IABC as a sponsor for The 2018 IABC Heritage Region Conference! We were so excited that we decided to fully embrace the communication revolution theme by arriving in costume! We learned so many invaluable lessons from our fellow communication professionals who shared new ideas on how to make a notable difference in the field.
As communication professionals, we all know that the power of an awesome video is unmatched at telling stories for internal or external purposes. That said, video production isn't cheap, making video expenditures a frequent victim on the budget chopping block. But don't despair! You can in fact save your company thousands of dollars by learning to produce videos in-house. Award-winning video producer Andy Pollard of Children's Mercy Kansas City saved his health care organization approximately $200,000 in just one year, creating videos that engaged almost 8,000 employees in multiple locations across the midwest. See some of his videos here and learn some effective storytelling techniques that you can use to make your own amazing videos!
If you're stuck in a rut and playing it safe at work, here's why you need to act now and move forward to make change happen via internal communication. According to author and workplace culture expert Jason Lauritsen, "Safe never changed anything."
Why should my company invest in internal communication? If that’s the question you’re used to (or if you’ve asked it), here are your answers.
Effective communication is crucial to the success and happiness of every type of relationship. In the workplace, the quality of internal communication often speaks volumes about the health of the organization itself. And yet, according to the 2018 State of the Sector on Internal Communication, "just 43% of North American internal communicators are tasked solely with internal communication, compared to 57% globally." It seems that companies view employee communication as an expense rather than a revenue driver, an approach that can and ultimately will have dire consequences on all sorts of employee-related factors, including retention and engagement, not to mention your bottom line.