As a sponsor for the 5th Annual ALI Strategic Internal Comms Conference in Boston, Staffbase was fortunate enough to have the opportunity to discuss and learn from more than a hundred internal and strategic comms professionals. Featuring presentations from communications leaders at companies such as USA Today, Mohegan Sun, and Crayola, the Conference focused on strategy and shared best practices for building a culture of engagement and workplace motivation.
The employee experience movement has grown at an annual global rate of close to 100 percent. That’s the conclusion of Staffbase following a study of the trend over a period of twelve months, from May 2017 to May 2018.
Staffbase was proud to be the premium sponsor of the 2018 IABC World Conference in Montreal from June 3–6. The Conference provided the opportunity to meet with other business communication professionals and gather insights from experts in the field. It helped to foster conversations about current strategies for communicating clear company messages and creating connected communities at work.
Employee turnover is detrimental to a company’s bottom line, costing time, money, and valuable resources. Long-term employee retention may seem like a thing of the past, but although the job climate continues to shift further away from cradle-to-grave employment and people currently change jobs an average of twelve times throughout their career, it remains critically important. The fact remains: your business will be better if you can find a way to retain good workers.
The goal of investing in any communications and engagement technology is obviously to communicate better and increase engagement. But organizations should understand that any platform, no matter how advanced, will only be as meaningful as the content it contains. That’s why the one quality all successful best practices in Internal Comms have in common is that they put real purpose at the heart of every message they share.
“We work in small, interdisciplinary teams that use methods like Kanban and Scrum.”
One might expect to hear such a statement coming from a software developer, but there it was in the November 2017 issue of the German internal communications magazine BEYOND, being spoken by Claudia Tillmann, head of Brand Experience at Yello, a sales and marketing company for energy and energy-related services.