Each new year sees the publication of countless lists and blogs featuring instructions and magic formulas which business communicators are implored to adopt lest they lose the ear of their internal audience. But commonsense advice doesn’t change with the calendar. When it comes to internal communication in today’s workplace, what was important last year remains so today and will continue to be imperative into the foreseeable future. That’s why some of the information you’ll find in this piece might look familiar from last year’s popular blogpost on the subject. The goal of IC remains as always: the effective and timely dissemination of crucial information to the most relevant audience within an organization. What's changing is the number of tools on the market for achieving this goal.
We live in an era of communication overload. The average worker receives up to 120 emails per day, in addition to Facebook messages, texts, WhatsApp notifications, blackboard announcements, meeting invitations, LinkedIn clicks, Tweets, etc.
What began as an importer of Italian jeans is today Chicorée Fashion, one of the largest textile chains for women's apparel in Switzerland. With more than 150 shops and over ten million items of clothing sold each year, the brand is an essential part of the Swiss urban landscape. Founded in 1982 by Jörg Weber, the company continues its expansion today. But one quality has remained unchanged: the company’s family culture.
Normally when an employee app is implemented, the idea is to connect non-desk workers and to reach those who are excluded from traditional communication channels in order to bridge communication gaps. However, it’s becoming increasingly clear that employees who work in an office or on a desktop computer can also greatly benefit from mobile communication.
Since September 2015, Germany’s Christian Democratic Union (CDU) has been using an employee app from Staffbase, and in that time they’ve gained a lot of insight into its wide-ranging potential.
Employee Experience Defined: It's More Than a Buzzword
In 2015, when Airbnb announced that they were appointing a Global Head of Employee Experience, many people asked themselves, “What is that? Is it like Chief of Casual Fridays?” Since then, numerous articles, books, and blogs have appeared that refer to employee experience as a “buzzword,” a “trend,” or a “fad,” none of which suggest permanence or imply the kind of game-changing transformation that the concept’s true believers—ourselves among them—are certain it demonstrates. The disturbing result is that many business leaders remain likely to dismiss employee experience as just one more corporate flavor of the month.
Communication is often about change. As a consequence, internal communication is a field that requires constant rethinking.
In 2017, with millennials moving into management positions and Generation Z entering the game, it's increasingly important to remain in control of the messages you send, keep brand promises, empower middle management, and enhance transparency.