While it has never been easy to reach and engage employees, the challenge is greater than ever as workplaces are evolving. Many organizations are spread out—across a region, country, or the globe. Most have employees doing a variety of jobs, from office work at a desk to non-desk work in industries like transportation, retail, and manufacturing. And almost every organization is multi-generational, with a mix of new hires in their early 20s and experienced hands in their 60s (or even 70s) who are delaying retirement.
In my professional career, I’ve seen all kinds of companies: big and small, fancy and old-fashioned, top-down leadership and laissez-faire. Contrary to what’s true for “a staggering 87%” of the workforce, the pattern I’ve seen is that people want to love what they do. They want to be proud of their work and their team. It makes us feel good; it helps us define ourselves; and it even improves our health. Unfortunately, not every organization makes it easy to do so. In fact, most of them fail.
The World Cup, the most popular sporting event in the world, takes place every four years. Over the course of an entire month, 32 teams representing 32 nations compete for the coveted championship, with more than 700 million people viewing the final match of the tournament. That’s 1/9 of the entire population of our planet, making it the most widely viewed sporting event in the world. It’s therefore not surprising that in 2014, companies spent $1.5 billion dollars on advertising during the World Cup. That’s around five times as much as companies spent on Super Bowl advertising that same year. But just as companies take advantage of the opportunity to communicate to the world through commercials, so too can organizations learn about communication from the players and teams themselves.
It’s likely that most of us have seen a truckload of new vehicles being delivered to a dealership. The drivers of those stacks of shiny new autos might be employed by US AutoLogistics (USAL). Based in Houston, Texas, USAL’s road-based associates are part of a team of licensed, cross-country colleagues whose operating philosophy is to deliver brand new, damage-free vehicles in a cost-effective, safe, punctual, and compliant manner.
On May 2, 2018, the Inkometa Award for successful internal communication was presented in Düsseldorf. The Staffbase app of Deutsche Telekom has won the award for Best Employee App in the Media category.
On the 26th and 27th of April, Staffbase invited communication professionals from all over the world to the Staffbase Summit 2018 for a chance to share best practices, address the challenges of bringing desk and non-desk employees together, and discuss the different ways that companies create a sense of community and belonging at work.