For modern companies, stable order often means stagnation rather than blazing a path toward a desirable goal. Change, on the other hand, is becoming more and more of an everyday business. But with it comes an ever-growing sense of insecurity, especially for those who aren’t directly involved in the change processes, but feel its effects nonetheless. For them, you as internal communicator can make the difference. You have the position to define how well change is communicated and thus perceived within your company.
A recent study by eMarketer found that adults in the US spend "12 hours and 7 minutes a day" digesting media content. Communication professionals face extreme competition getting their messages across in today's media-rich culture, and captivating the attention of an audience is even more difficult. Innovation is essential for internal communications to engage employees and make an impact in the workplace. For inspiration, check out some of the top webinars from our new Impact Series for internal communication.
Internal influencers are a VIP part of your communications strategy to engage employees and drive change at work. Here are 3 ways that internal influencers can help you make a difference and produce results in your organization for happy leaders and employees.