This is a guest post from Marten Misch, editor at Pretzlaw Communications in Berlin. For year the agency delivers exciting and useful content for big companies. As new partner of Staffbase Pretzlaw Communications improves your intranet content, too.
The desire for social networking and opportunities for dialogue indicates: Employees are looking for emotional content in company apps. How to make your intranet indispensable through compelling content?
The authors of the NetFed study on intranet usage noticed that there is a lack of trained staff and both short- and long-term plans in intranet editing. This is particularly serious given the fact that relevant and well-edited content is not only intended for entertainment purposes, but also to help reach the core goals of the intranet: facilitate work, encourage the acquisition and exchange of knowledge and depict the identity of the company.