At the start of 2017, we talked about how internal communications is a field that requires constant rethinking. With that thought in mind, we've gone back to the drawing board and come up with 18 new ideas for making improvements in this crucial area. 18 is no small number, so, in the interest of speeding things up (see point #11), let's get right down to business.
The trend towards digitization and BYOD (“bring your own device”) communication strategies offer completely new possibilities for a logistics and transportation industry that’s practically defined by the wide distribution and mobility of its workers. More than 80% of employees in this field don’t sit at a desk, but they still need to be kept in the loop at all times.
The marketing slogan “Because We Love You” has made the Berliner Verkehrsbetriebe (BVG) rather famous over the last year. Improving customer satisfaction has been the primary concern of the #weilwirdichlieben (#becauseweloveyou) campaign, which has won several awards, including the German Prize for Online Communication.