One could argue that digitization in the workplace began with the invention of the telephone and has been evolving ever since. In defining the digital workplace, James Robertson, a global authority on intranets, says that it is made up of “a holistic set of platforms, tools, and environments for work, delivered in a usable, coherent, and productive way.” The intranet itself is just one element of this environment, and its role has been constantly evolving. During its early years, the intranet was seen as a single platform tasked with doing everything. Today, many organizations are taking a broader view in which the intranet is a mobile entryway to specific platforms within the digital workplace. But before crossing this new threshold, businesses must first put a digital workplace strategy at the top of their agendas.
With so many companies thinking about a mobile channel for their employee communication, a great deal of interest has arisen around how an employee app can fit with an organization’s intranet and digital workplace strategy. In fact, along with a few other issues, including how to onboard users; the state of security; and what to do with an employee app, the question of how an employee app can fit into an organization’s existing intranet and be integrated into its other channels for internal communication is one of the chief issues in communication departments around the world.
In June of 2017, Siemens, the largest industrial manufacturing company in Europe, won the German Prize for Online Communication in the Best Internal Online Communication category. The internal comms award—one of the country’s most prestigious—was given for the SiemensWorld project, which aims to digitally connect and engage the company’s more than 350,000 employees in 109 countries.
Every bigger company has an intranet. But while intranet software is often seen as the digital answer for internal communications, employee engagement, and team collaboration, it has often failed to fulfill expectations.
We are constantly communicating: 90% of today's Americans own a cell phone and 80% use a smartphone. This is true whether we're at home or at work. In particular, communication within businesses and between different branches has changed rapidly in recent years and has become increasingly important to a company's success. Clear communication is of course only possible when there is an effective flow of information and an ongoing exchange between departments and up and down a company's hierarchy. The inability to see the dangers of not acheiving this outcome looms like an iceberg threatening to sink everyone's corporate Titanic.
In 2016 there are 3.26 billion internet users, that's over 40% of the world population.
In addition, 96% of working Americans use new communication technologies as part of their daily life, while 62% of working Americans use the internet as an integral part of their jobs.