The advent of web content management systems (WCMS or simply CMS) in the late 1990s was a key step in the development of the Internet. The technical hurdle of creating web content was out of the way, and more people could publish content with minimal effort.
It's been more than two years since TradeWinds Islands Resorts launched TW Way, their employee relationship platform with Staffbase. Since then, the largest full-service destination resort in Florida has seen a marked increase in employee happiness and engagement.
In my professional career, I’ve seen all kinds of companies: big and small, fancy and old-fashioned, top-down leadership and laissez-faire. Contrary to what’s true for “a staggering 87%” of the workforce, the pattern I’ve seen is that people want to love what they do. They want to be proud of their work and their team. It makes us feel good; it helps us define ourselves; and it even improves our health. Unfortunately, not every organization makes it easy to do so. In fact, most of them fail.
Many of today's organizations are taking a broader view of the intranet as a mobile front door entryway to specific platforms within the digital workplace. But before crossing this new threshold, businesses must first find ways to put a digital workplace strategy at the top of their agendas.
With so many companies thinking about a mobile channel for their employee communication, a great deal of interest has arisen around how an employee app can fit with an organization’s intranet and digital workplace strategy. In fact, along with a few other issues, including how to onboard users; the state of security; and what to do with an employee app, the question of how an employee app can fit into an organization’s existing intranet and be integrated into its other channels for internal communication is one of the chief issues in communication departments around the world.
In June of 2017, Siemens, the largest industrial manufacturing company in Europe, won the German Prize for Online Communication in the Best Internal Online Communication category. The internal comms award—one of the country’s most prestigious—was given for the SiemensWorld project, which aims to digitally connect and engage the company’s more than 350,000 employees in 109 countries.