While it has never been easy to reach and engage employees, the challenge is greater than ever as workplaces are evolving. Many organizations are spread out—across a region, country, or the globe. Most have employees doing a variety of jobs, from office work at a desk to non-desk work in industries like transportation, retail, and manufacturing. And almost every organization is multi-generational, with a mix of new hires in their early 20s and experienced hands in their 60s (or even 70s) who are delaying retirement.
Many of today's organizations are taking a broader view of the intranet as a mobile front door entryway to specific platforms within the digital workplace. But before crossing this new threshold, businesses must first find ways to put a digital workplace strategy at the top of their agendas.
“We can no longer do without the app. It’s become the main hub for all internal communications, far surpassing our intranet use.”
—Carsten Lucaßen, Head of Digital Communications Projects, Viessmann
The marketing slogan “Because We Love You” has made the Berliner Verkehrsbetriebe (BVG) rather famous over the last year. Improving customer satisfaction has been the primary concern of the #weilwirdichlieben (#becauseweloveyou) campaign, which has won several awards, including the German Prize for Online Communication.
Digital Transformation has its greatest potential impact as it relates to the core business process of organizations, which is the creation of goods and services for consumers. In most companies this process involves employees who are not connected to a desk: production workers, retail personnel/frontliners, call-center agents, bus drivers, nurses, service staff, etc.
Peaks and Plains are an innovative housing association based in Macclesfield. Prior to purchasing our Staffbase Employee App from our partner Workvine, Peaks and Plains communicated with their staff mainly through email and the company’s private Intranet. They employ over 200 staff in a wide range of roles including such as repair teams, care and support staff.