One could argue that digitization in the workplace began with the invention of the telephone and has been evolving ever since. In defining the digital workplace, James Robertson, a global authority on intranets, says that it is made up of “a holistic set of platforms, tools, and environments for work, delivered in a usable, coherent, and productive way.” The intranet itself is just one element of this environment, and its role has been constantly evolving. During its early years, the intranet was seen as a single platform tasked with doing everything. Today, many organizations are taking a broader view in which the intranet is a mobile entryway to specific platforms within the digital workplace. But before crossing this new threshold, businesses must first put a digital workplace strategy at the top of their agendas.
“We can no longer do without the app. It’s become the main hub for all internal communications, far surpassing our intranet use.”
—Carsten Lucaßen, Head of Digital Communications Projects, Viessmann
The marketing slogan “Because We Love You” has made the Berliner Verkehrsbetriebe (BVG) rather famous over the last year. Improving customer satisfaction has been the primary concern of the #weilwirdichlieben (#becauseweloveyou) campaign, which has won several awards, including the German Prize for Online Communication.
Digital Transformation has its greatest potential impact as it relates to the core business process of organizations, which is the creation of goods and services for consumers. In most companies this process involves employees who are not connected to a desk: production workers, retail personnel/frontliners, call-center agents, bus drivers, nurses, service staff, etc.
Peaks and Plains are an innovative housing association based in Macclesfield. Prior to purchasing our Staffbase Employee App from our partner Workvine, Peaks and Plains communicated with their staff mainly through email and the company’s private Intranet. They employ over 200 staff in a wide range of roles including such as repair teams, care and support staff.