Insights into the Future of Employee Communication

3 Proven Strategies to Make Launching Your Employee App F.U.N.

An employee app can be a great solution for an entire host of issues: from taking your intranet mobile to creating engagement to reaching your non-desk workforce with news and information. But such initiatives are bound to fail or be less than effective unless they first take employee needs into consideration. It goes without saying that for your employee app to be a success, people first have to use it. And while the goal of an app is to create engagement, the irony is that, at least at first, it’s possible that only your most engaged employees will actually download it. To help avoid this outcome, we’ve examined some of the strategies used by our customers when launching an employee app, and we’ve found that the most successful efforts share one thing in common: they’re all F.U.N. 

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Mobile Communication for a Mobile Industry

 

 

 

The trend towards digitization and BYOD (“bring your own device”) communication strategies offer completely new possibilities for a logistics and transportation industry that’s practically defined by the wide distribution and mobility of its workers. More than 80% of employees in this field don’t sit at a desk, but they still need to be kept in the loop at all times.

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