The employee experience movement has grown at an annual global rate of close to 100 percent. That’s the conclusion of Staffbase following a study of the trend over a period of twelve months, from May 2017 to May 2018.
The employee experience movement is growing at an annual global rate of nearly 100%. That’s the budding conclusion of Staffbase following the second of three planned calculations of the number of professionals adopting new leadership and organizational practices to create more positive workplace experiences for their employees.
Employee Experience Defined: It's More Than a Buzzword
In 2015, when Airbnb announced that they were appointing a Global Head of Employee Experience, many people asked themselves, “What is that? Is it like Chief of Casual Fridays?” Since then, numerous articles, books, and blog articles have appeared that refer to employee experience as a “buzzword” or “fad,” neither of which suggest permanence or imply the kind of game-changing transformation that the concept’s true believers—ourselves among them—are certain it demonstrates. The disturbing result is that many business leaders remain willfully in the dark about their low employee engagement numbers while ignoring the bigger picture played by the employee experience in fostering employee loyalty and performance.