Deutsche Telekom is one of the world's leading integrated telecommunications companies, with around 168 million mobile customers, 28 million fixed-network lines, and 19 million broadband lines. 218,000 employees (as of 2016) in 50 countries are driving the company's success forward. At the forefront are the more than 7,000 sales representatives with over 67,000 customer contacts every day. Communicating with all of these people, all over the world, is a massive challenge, but it's one that they’ve met head on with the aid of their employee app.
Engaging your employees is no easy task. According to Gallup, 51% of US workers aren’t engaged with their jobs, which is one reason why launching an employee app can be so beneficial. You can reach all of your workers on their smartphones, no matter where they are, and your app has the potential to become the front door to your digital workplace.
Wondering how can you use an app to engage your employees and guarantee your new platform’s success? Read on!
Normally when an employee app is implemented, the idea is to connect non-desk workers and to reach those who are excluded from traditional communication channels in order to bridge communication gaps. However, it’s becoming increasingly clear that employees who work in an office or on a desktop computer can also greatly benefit from mobile communication.
Since September 2015, Germany’s Christian Democratic Union (CDU) has been using an employee app from Staffbase, and in that time they’ve gained a lot of insight into its wide-ranging potential.
Susann Wanitschke, intranet manager at T-Systems Multimedia Solutions, reports on the progress and the new applications of the T-Systems Employee App. After nearly two years of use, one thing is perfectly clear: the young company (whose average employee age is just 35) has found several innovative solutions and use cases for its app.
MAN Truck & Bus is one of the leading manufacturers of heavy-duty commercial vehicles in Europe, with production facilities in Germany, Poland, and Austria, as well as in Russia, South Africa, India, Turkey, and Mexico. Their products include vans, heavy goods trucks, interurban coaches, and city buses, and they also produce diesel and natural-gas engines.
T-Systems isn't what you'd call one of our typical customers. As a subsidiary of the German giant Telecom, their employees sit at desks and they all have access to the intranet every day.