As communication professionals, we all know that the power of an awesome video is unmatched at telling stories for internal or external purposes. That said, video production isn't cheap, making video expenditures a frequent victim on the budget chopping block. But don't despair! You can in fact save your company thousands of dollars by learning to produce videos in-house. Award-winning video producer Andy Pollard of Children's Mercy Kansas City saved his health care organization approximately $200,000 in just one year, creating videos that engaged almost 8,000 employees in multiple locations across the midwest. See some of his videos here and learn some effective storytelling techniques that you can use to make your own amazing videos!
Today, people have portable video studios in their pockets. You just don’t have to be Steven Spielberg to be good at using video to tell a story anymore. If you've posted a video to YouTube, you know that producing, consuming, and distributing moving images is simple and easy. Why should it be any different in the workplace? In 2018, it's critical to ensure that you have an IC channel capable of sharing video to strengthen employee connections and bring internal messages to life.
As a sponsor for the 5th Annual ALI Strategic Internal Comms Conference in Boston, Staffbase was fortunate enough to have the opportunity to discuss and learn from more than a hundred internal and strategic comms professionals. Featuring presentations from communications leaders at companies such as USA Today, Mohegan Sun, and Crayola, the Conference focused on strategy and shared best practices for building a culture of engagement and workplace motivation.
With so many companies thinking about a mobile channel for their employee communication, a great deal of interest has arisen around how an employee app can fit with an organization’s intranet and digital workplace strategy. In fact, along with a few other issues, including how to onboard users; the state of security; and what to do with an employee app, the question of how an employee app can fit into an organization’s existing intranet and be integrated into its other channels for internal communication is one of the chief issues in communication departments around the world.