Strategic communication professionals know that if you have a limited or unlimited budget, a small team or a large department, it's always smart to get as much mileage as possible out of the employee communication tools, channels, content, and resources at your disposal. We joined with International Vice Chair of the International Association of Business Communicators and Founder of Dewpoint Communications, Victoria Dew, SCMP to learn about some of her magical and most-requested insights to make an internal communication impact in the workplace.
As communication professionals, we all know that the power of an awesome video is unmatched at telling stories for internal or external purposes. That said, video production isn't cheap, making video expenditures a frequent victim on the budget chopping block. But don't despair! You can in fact save your company thousands of dollars by learning to produce videos in-house. Award-winning video producer Andy Pollard of Children's Mercy Kansas City saved his health care organization approximately $200,000 in just one year, creating videos that engaged almost 8,000 employees in multiple locations across the midwest. See some of his videos here and learn some effective storytelling techniques that you can use to make your own amazing videos!
If you're stuck in a rut and playing it safe at work, here's why you need to act now and move forward to make change happen via internal communication. According to author and workplace culture expert Jason Lauritsen, "Safe never changed anything."
Why should my company invest in internal communication? If that’s the question you’re used to (or if you’ve asked it), here are your answers.
Internal influencers are a VIP part of your communications strategy to engage employees and drive change at work. Here are 3 ways that internal influencers can help you make a difference and produce results in your organization for happy leaders and employees.