While it has never been easy to reach and engage employees, the challenge is greater than ever as workplaces are evolving. Many organizations are spread out—across a region, country, or the globe. Most have employees doing a variety of jobs, from office work at a desk to non-desk work in industries like transportation, retail, and manufacturing. And almost every organization is multi-generational, with a mix of new hires in their early 20s and experienced hands in their 60s (or even 70s) who are delaying retirement.
With so many companies thinking about a mobile channel for their employee communication, a great deal of interest has arisen around how an employee app can fit with an organization’s intranet and digital workplace strategy. In fact, along with a few other issues, including how to onboard users; the state of security; and what to do with an employee app, the question of how an employee app can fit into an organization’s existing intranet and be integrated into its other channels for internal communication is one of the chief issues in communication departments around the world.