The World Cup, the most popular sporting event in the world, takes place every four years. Over the course of an entire month, 32 teams representing 32 nations compete for the coveted championship, with more than 700 million people viewing the final match of the tournament. That’s 1/9 of the entire population of our planet, making it the most widely viewed sporting event in the world. It’s therefore not surprising that in 2014, companies spent $1.5 billion dollars on advertising during the World Cup. That’s around five times as much as companies spent on Super Bowl advertising that same year. But just as companies take advantage of the opportunity to communicate to the world through commercials, so too can organizations learn about communication from the players and teams themselves.