We talked with Lara Dobson, Product Marketing Manager at Staffbase. Her in-depth research project on internal communications and the business outcomes that come from it has been highlighted in known publications such as the Harvard Business Review.
We discussed that internal communication is more important than ever. Companies need to communicate strategically and frequently with employees, sharing messages that are relevant and accessible. Businesses that don’t communicate in ways that resonate with their workforce find themselves paying the price in high turnover and are losing the battle with transformational culture change.