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How to Keep Company Culture Alive During a Crisis

Industry experts from Peakon and Staffbase discuss how effective internal comms can bridge the culture gap created by the COVID-19 crisis.


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Here Are the Facts

How do you keep your company culture intact  amid a global crisis? Organizations worldwide are asking themselves this very question as the outbreak of Coronavirus (COVID-19) continues to make traditional business norms a thing of the past. Whether your company currently has a work-from-home policy in place, or your workers are still in the field, employees now more than ever before demand efficient internal communications that both hear and answer their most pressing questions.

Join industry veterans from Staffbase and Peakon for a live discussion around the most effective internal communications strategies companies can use to bridge the culture gap  created by this crisis.

According to Staffbase and/or Peakon data...

  • Employee comments about COVID-19 increased 950% in the third week of March.
  • 87% of organizations cite "culture" and "engagement" as one of their top challenges whereas 50% call the problem “very important.” 
  • In the early weeks of the Coronavirus (COVID-19) outbreak, Staffbase witnessed a 163% increase in corporate communication content being published. 
  • Employee concern about wellbeing in the workplace increased 17% globally.
  • There was a 74% increase in related content readership month over month.

In this webinar you’ll learn...

  • The cultural challenges facing the workplace during this time of crisis
  • The most effective strategies to ensure your message is received by all your employees
  • Why your message matters now more so than ever — and why it’s important to choose your words carefully
  • Best practices for organizations that can and cannot enforce a work from home policy during times of crisis

About the Presenters


Michael Dean-Peakon


Michael Dean
Director of Employee Experience at Peakon  

Michael is the Director of Employee Experience at Peakon, based in London. Peakon’s motto is “building the company you want to work for” and that’s essentially what he aims to do. In collaboration with people ops and talent, his team ensures the experience of Peakon employees fulfills their company values. The data and insights from their own tool, Peakon, are key to how design they programs and initiatives that support people across the employee life cycle.



Jason Etter
Director of Marketing at Staffbase

Jason heads the U.S. Marketing and Brand strategy for Staffbase and has served as an expert in operational leadership, marketing, sales, and business development for more than ten years. He's obsessed with thinking outside the box and brings his distinctive energy wherever he goes. With a background in theatre and film history, he's ventured into the world of podcasting and currently stars in Staffbase's YouTube videos.