Comms Club London:
Creating Clarity

Wednesday, April 2nd 2025
Comms Club is back!

This time we're at London's iconic Tate Modern for an exclusive one-day event for internal communications professionals.

Comms Club isn’t yet another conference about engaging employees – it’s about tackling the elephants in the room to explore and redefine what matters most: clarity.

Together, we’ll explore how clear, impactful communication will help resonate deeply with your workforce, cut through the noise, and drive meaningful results.
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Save your spot:

Speakers & Agenda:

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COMMS CLUB LONDON
Tate Modern, London
02.04.202511:00 AM 5:45 PM GMT
You are invited to attend Comms Club, a complimentary one-day event designed to inspire change in your workplace.
Key Presenters:
Frank Wolf Comms Club Speaker 2025
Frank Wolf
StaffbaseChief Strategy Officer and author of “The Narrative Age”
Sharn Kleiss Comms Club Speaker 2025
Sharn Kleiss
GallagherEmployee Experience Strategy Lead
Comms Club 2025 speaker images (13)
Marielle Harsveldt-Terlaak
Aegon Asset ManagementDirector of Corporate & People Communications
Lottie - Comms Club Speaker 2025
Lottie Bazley
StaffbaseInternal Communications Manager
Vicki Comms Club Speaker 2025
Vicki Pope
StaffbaseManager, Client Success NEUR
Josh Deacon - Bentley Motors-1
Josh Deacon
Bentley MotorsHead of Internal Comms
Jennifer Winter - Ballys (1)-1
Jenny Winter
Bally's Interactive LLCHead of Internal Campaigns
Agenda:
10:30 - 11:00
Registration
Arrive at Comms Club, grab a coffee and settle in.
11:00 - 11:10
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Welcome to Comms Club
Officially kick off your Comms Club experience! Tom York, Head of UKISA at Staffbase will give an introduction and overview of the day's packed agenda.
11:10 - 11:40
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State of the Sector, from Metrics to Meaning: Redefining Impact in Internal Communications
It’s 2025, and traditional metrics like open rates, logins, and views are no longer enough to measure true employee engagement. In this session, Sharn Kleiss, Employee Experience Strategy Lead at Gallagher, will explore why it’s time for communications teams to shift their focus from outputs to impact.

Key takeaway:
- Discover how leveraging deeper insights and data over time can help you redefine what engagement means for your organisation and showcase the real business value of your communications strategy.
11:40 - 12:15
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Clarity, Connection & Leadership: The Power of Conversations
At Aegon Asset Management, they believe the key to effective communication lies at the intersection of clarity, connection, and leadership. Join Marielle Harsveldt-Terlaak, Director of Corporate & People Communications at Aegon as she shares how this approach is transforming the way her organisation communicates.

Key takeaway:
- Aegon has embraced a conversational approach –where real dialogue shapes strategy, strengthens culture, and builds deeper connections. Learn how.

- Conversations bring clarity. They foster understanding. It's not just about talking – but truly listening.
12:15 - 13:15
Lunch & Networking
Time for lunch! Take a break while mingling with industry peers.
13:15 - 13:45
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Bringing Clarity in 2025: Unveiling the Unspoken Truths
Frank Wolf, Chief Strategy Officer at Staffbase, sheds light on how to approach the uncomfortable topics that we tend to avoid both personally and in our daily work lives – the 'elephants in the room'.

Key takeaway:
- Learn how challenging issues affecting workplace culture are often swept under the rug – and what to do about it.
13:45 - 14:30
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Roundtable – Bringing Clarity in 2025: Unveiling the Unspoken Truths
Join an interactive roundtable discussion where we tackle the 'elephants in the room', that are hindering clarity in internal communications. Share your experiences, challenges, and solutions with fellow communicators in a relaxed, collaborative setting. Together, we'll explore practical strategies for cutting through the noise and ensuring your messages resonate in 2025 and beyond.
14:30 - 15:00
Break
Grab a brew and have a chat with fellow attendees.
15:00 - 15:45
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Customer Panel: Cracking the Code on Employee Engagement
Hear from Staffbase customers who’ve mastered the art of getting their employee's attention. On the panel, Vicki Pope, Staffbase's Client Success Manager, will be joined by Staffbase customers and Lottie Bazley, Internal Comms Manager at Staffbase.

Key takeaway:
- We’re talking personalised messages that hit home, interactive platforms, and recognition programs that make people feel good.
15:45 - 16:30
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Roundtable – Bringing Clarity in 2025: Leveraging Tech
Join an interactive roundtable discussion where we tackle the 'elephants in the room', that are hindering clarity in internal communications. Share your experiences, challenges, and solutions with fellow communicators in a relaxed, collaborative setting. Together, we'll explore practical strategies for cutting through the noise and ensuring your messages resonate in 2025 and beyond.
16:30 - 16:40
Closing Remarks & Wrap-up
Staffbase Chief People Officer, Neil Morrison, will bring the day to a close with some final thoughts and some key takeaways to consider post-event.
16:40 - 17:45
Networking Drinks
The end! Round off your jam-packed day with a drink and some nibbles with your peers. Thanks for coming to Comms Club!

Previous Attendees

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FAQs:

Is there a cost to join Comms Club?
Nope! Comms Club is free of charge.
Can anyone attend Comms Club?
If you're an internal communications professional, we want to see you! Come one, come all.
Can I attend virtually, or will recordings be made available after?
Part of the magic of Comms Club is the brilliant energy in the room. For this reason there won't be a virtual event, but some key speaker sessions will be recorded for on-demand viewing.
Is there a dress code?
No, please feel free to wear whatever you feel comfortable in.
What's the best way to get to Comms Club?
Public transport is your friend! The Tate Modern is situated in the vicinity of lots of central travel hubs. Check out their website for more info: https://www.tate.org.uk/visit/tate-modern
Who do I notify if I have a dietary restriction?
There will be vegetarian, gluten-free and vegan options available. If you have any specific dietary requirements please get in touch with the team by emailing marketing@staffbase.com.

For more info contact:

marketing@staffbase.com