VIRTUAL VOICES APAC

By Ramak Salamat

Speaker: Martin Böhringer
Employee trust in leadership is more fragile than ever in 2025. From one side, employees face relentless change — a post-COVID work landscape, return-to-office mandates, layoffs, and restructuring. At the same time, businesses face seismic shifts driven by factors including Al, inflation, global competition, and political upheaval. The paradox is clear: companies must transform rapidly, but each change widens the trust gap for employees.In this year's VOICES keynote, Staffbase Founder and CEO Martin Böhringer confronts a massive elephant in the room: How can leaders be inspirational when trust is shaken and even shattered? Join Martin as he explores how professional communicators can turn today's challenges into opportunities to redefine their roles and empower business decisions at every level. This session is a call to action: It's time to inspire change in a fractured workplace and tackle this elephant in the room — together.

Speaker: Malcolm Gladwell
As the bestselling author of books including Revenge of the Tipping Point, Blink, and Outliers, Malcolm Gladwell brings a unique perspective to the world of communication. His groundbreaking work explores how small, strategic shifts can spark significant cultural changes. By examining the intersection of storytelling, audience engagement, and behavioral dynamics, Malcolm equips communicators with the tools to craft impactful messages that resonate and endure.In this keynote address, Malcolm will delve into the immense power of communication, sharing insights from his books and research to reveal how even modest efforts can drive profound organizational transformation. Prepare to leave this session with fresh inspiration and a deeper understanding of harnessing communication as a catalyst for meaningful change.

Speakers: Eva Spatz & Arianna Huffington
As organizations continue to face internal and external pressures — from economic shifts to policy changes and business transformation — the urgency to build a genuine culture of well-being and trust has never been greater, especially as burnout and disengagement continue to rise.This session will explore how companies can address these challenges authentically, offering practical strategies for internal communicators and HR professionals to help build a thriving, resilient workforce.We’ll also discuss the crucial role internal communicators play in this journey, emphasizing the importance of managing their own well-being while guiding employees through stress, uncertainty, and change.Attendees will leave with valuable insights on how to rebuild trust, inspire teams, and strengthen a culture of connection and engagement.

By Ramak Salamat