In the key area Strategize, you will learn how to set your internal communication goals, how to build strong stakeholder relationships, and better understand your audience. You'll also learn how to send powerful messages, and how to get more resources for your comms efforts.
In the key area Communicate, you'll learn how to plan your comms, and how to find the right channel mix for your organization. You'll also learn how to power up your comms with content formats, and how to improve the communication in your organization by enabling your leaders, line managers, and internal publishers.
In they key area Engage, you will learn how to become a listening organization and amplify the voices of your employees. You will learn how to improve the employee experience through interaction and gamification, and how to make your employees' and other departments' lives easier through offering self-services in your comms platform.
In the key area Optimize, you will learn how to measure your comms — both to understand your own work better, and to report to other stakeholders. You will also learn how to develop your and your team's skill, and prioritize professional growth.