---
title: Staffbase X USC Annenberg CCO Study
description: A study of employees and Chief Communication Officers at large American companies.
image: https://insights.staffbase.com/hubfs/Staffbase%20-%20Employee%20Communication%20Impact%20Study_Assets%20-%201200x630%20CTA%20%281%29.png
---
# Discover opportunities to increase employee trust and happiness.
## Scroll for insights or access the full report below:
## Companies are failing to connect with their most important audience.
The Employee Communication Impact Report 2024 is a study by USC Annenberg and Staffbase that interviewed 1000+ employees and 20+ CCOs across North America and uncovered a significant disconnect between companies and their employees. This gap adversely affects employee happiness, commitment, and overall business performance. There’s an urgent need for organizations to prioritize and refine their comms strategies to foster a more engaged and aligned workforce.
To address these issues, we organized our findings into the four key priorities for the future of internal communication:
- **Flexibility**: An organization’s workforce may work remotely, thus internal communicators must utilize multiple channels to reach their entire population.****
************## Build stronger teams with transparent and flexible internal comms.
- 
### The future requires rethinking how the internal comms function is organized and where messages are delivered.
When it comes to the quantity and quality of internal communication in 2024:
- **Only 35% of employees have a high level of satisfaction **with the communication they get at work.****
************> \[T\]he role \[of internal communication\] is ... critical and pivotal because ... it’s … the front line to ensure that there is this alignment and synergy with the company’s strategic direction and priorities.
- CCO consumer products, and industrial
## It's time to address the happiness gap at work.
37%
of employees report being very happy at work which leaves a gap for strong internal communications to fill.
69%
of employees who are very satisfied with their company's internal comms are very likely to stay at their job.
77%
of employees who feel very happy in their current position trust their supervisor as a source of information.
[Download the study](https://insights.staffbase.com/tf/study/cco-study#head-section)************************
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