The Narrative Age reveals the secrets of some of the most successful organizations and movements in the world — from SpaceX to DeBeers to the Barbie movie — explaining how they have masterfully utilized the power of narratives to inspire their audiences. Story and narrative are often used interchangeably, but they are distinct concepts, and whoever understands the difference will discover the world of powerful insights that strategic narrative unlocks. The book combines cutting-edge research, real-life examples, and practical ideas for action to create a narrative strategy that builds and protects reputation and aligns and engages everyone on a common future.
Frank Wolf is the cofounder and Chief Strategy Officer at Staffbase, an employee and corporate communications platform founded in 2014 to help the world's best organizations inspire their people to achieve great things together. Today, Staffbase empowers over 2,200 enterprises to reach every employee with inspiring communications. A trained marketer, Frank has championed the communications field throughout his career with over 20 years of consulting experience in the industry, tenure as Staffbase’s Chief Marketing Officer, and as a contributor to the Forbes Communications Council and other thought leadership institutes.
"Reputation is the core DNA of future business success. For the first time in this form, Frank Wolf makes a wonderful contribution on how the powerful tool of narrative can contribute to reputation success. And that is just one of the many exciting and currently very relevant perspectives of this book. From my point of view, a must-read for anyone who wants to really make an impact on their stakeholders with contemporary corporate communication."
Prof. Dr. Ulrich Bihler, University of Hohenheim
"The Narrative Age is an incredible handbook for communicators and leaders, based on deep research and Frank’s broad experience in the world of communications. I love the idea of reputation and narrative moats, and I look forward to replicating these concepts in my own work."
Charlotte Otter, Strategic communications advisor, former head of Executive and Employee Communications SAP
"Understanding narratives is key to our strategic communication campaigns, and that's why the insights from this book are highly valuable for our work. The holistic view of the power of narratives is particularly enriching."
Carolin Friedemann, Founder and Managing Director IKND (Initiative for a Climate-Neutral Germany)
"What a great and inspiring book! Frank Wolf's concept of narratives convinced me. For me it is the right way to show the value of a company in this increasingly complex world with all our challenges. His book takes us on the journey to the North Star!"
Anja Keßler-Wölfer, Head of Staff Unit at Municipal Utilities Magdeburg
"The book helps to better understand the narrative situations of a brand or an individual – it offers approaches to reflection, development, and change of a narrative.I had several "aha" moments while reading: a great book in understandable language, with graphics and deep dives into practice – for communication professionals who want to think intensively about the narratives they aim for before storytelling. 😉 The discussions can also certainly be well applied to change processes."
Birgit Deker, PR Consultant
