Ask the Experts: Communicators in Crisis

“The first casualty in a crisis is the truth.”

—Rachel Catanach, Senior Partner and Greater China President at Fleishman Hillard

During a crisis, things change quickly. Getting relevant, accurate, and timely communications out to employees is tricky. Employees need to be informed and leadership needs to show they have a good handle on the situation. But often, you’ll be competing against external campaigns full of misinformation and a 24-hour news cycle that can spread panic.

That's why we invited four internal communication experts from Uber, Slack, Centre for Crisis & Risk Communications – Calgary, and E-Comm 911 to answer all of your questions about preparing and managing comms during crisis or controversy.

Watch the webinar!

In this webinar, you'll learn how to:

  • Aide efforts to sustain brand reputation internally and externally
  • Support employees and dispel misinformation
  • Work with leadership to align messaging and instill confidence
  • Implement crisis comms tactics that employees can rally around